UN Live Aims to Drive Change

UN Live works to drive change with and for the many people, not least the global majority, and especially younger generations who live in densely populated areas. To connect and drive change with these audiences we embrace popular culture formats and platforms to:

🌟Meet people where they already are – including on their screens, in their listening habits, on the sports field and beyond.

🌟Use formats that are relevant, resonate, and give a human, relatable face to global challenges.

🌟Employ formats, which – building on behaviour change science – can help create a stronger sense of empathy and agency, and design pathways to action.

Photos: Snapshots from the making of ‘A Soul With No King - Remix’ (feat. NATURE), with AURORA and Brian Eno, in collaboration with Sounds Right, a music nitiative by UN Live and partners to recognise the value of nature and raise funds for conservation.