Cannes Lions International Festival of Creativity 2025
đź“Ł Big news from Cannes Lions International Festival of Creativity 2025: We are beyond excited to announce that NATURE just took home the Grand Prix for Innovation at Cannes Lions 2025 up against leading global brands in the same category.
This win shows what’s possible when popular culture, creativity, and care for the planet come together. In all honesty, we stood alongside - and beat - some of the world’s most powerful multinational corporations and brands. It is great to see Cannes Lions celebrate initiatives focused on purpose and change and not just products and sale.
Maureen Iminza Mbwaya, musician and Global Program Manager for Sounds Right, Museum for the United Nations - UN Live, who received the award, said: “Translating our love for music into nature conservation outcomes is powerful. We’re elated to show NATURE as more than a compelling creative universe - Sounds Right is a truly disruptive mechanism with tangible impact. Become a fan of NATURE today.”
Sounds Right won:
🏆 Grand Prix for Innovation - a tier above gold, and only given in some years for exceptional accomplishments
🏆 Bronze Award for Creative Strategy
🏆 Bronze Award for Corporate Purpose and Social Responsibility in Radio and Entertainment
Tracks featuring birdsong, ocean waves, and rainforest sounds now generate royalties for Indigenous- and community-led projects. With $225,000 already committed and over half a million projected by 2026, this is culture-led climate action in motion.
Thank you to all the amazing partners that helped make NATURE an official artist on streaming platforms — and turned everyday listening into real-world conservation impact.
EarthPercent, AKQA, Hempel Foundation, Spotify, Ministry of Foreign Affairs of Denmark, The Listening Planet, limbo/, eleutheria, L-Acoustics, DistroDirect, VozTerra, William Demant Fonden, 15. Juni Fonden, AAGE V. JENSEN NATURFOND, Plot Shift Media, CONCITO, , LD Comms, No. No. 29 Communications, The World We Want - Impact Studios & Consultancy, Axum, and Earthrise Studio. Cathy Runciman, Miriam Plon Sauer, Hanna Grahn, Stan Stalnaker, Ann Rosenberg, Maher Nasser, Boaz Paldi, Julia Goldin, Kumi Naidoo, Mikkel BĂĽlow-Lehnsby, Katja Iversen, Paul Coxhill, Omino Gardezi, Natalia Vega-Tracy (Vega-Berry), Tim Kelly, Mike Fleisch, World of Women Foundation Araceli Zorrilla-Quinza