Sounds Right at COP16 Colombia

Today, at the 2024 UN Biodiversity Conference COP16 Colombia, Sounds Right announces its first funds will go to the conservation of critical ecosystems in the Tropical Andes, Colombia.

Earlier this year, ‘NATURE’ officially launched as a musical artist on major streaming platforms through Sounds Right, an initiative from the Museum for the United Nations - UN Live and partners which allows nature to generate royalties and funding from her own sounds.

Global artists including David Bowie x Brian Eno, Ellie Goulding and Bomba Estéreo released tracks ‘Feat. NATURE’, inviting listeners to support biodiversity protection by streaming music. In just six months, NATURE has reached over 65M+ streams from 7.5M+ listeners in over 180 countries.

Today, Sounds Right announces that NATURE is gifting away her royalties and institutional donations for the first time, initially to support conservation efforts in Colombia, home to almost 10% of the world’s biodiversity, and where the initiative was co-founded with sound artist collective, Vozterra.