Sounds Right wins a Gold Lion at the Cannes Lions Festival

🏆 One more! To top off the week our Sounds Right initiative added a Gold Lion in the SDG Category, to the list of awards taken home at #CannesLions2025.

🌍 As the advertising, marketing and communications industry of the world travel home, we take the opportunity to remind them all and the world, how important it is and how powerful it can be when the creativity industry and popular culture marry the drive for social responsibility and sustainability.

Marketing is tremendously powerful, and we all need to break out of our sector silos, and come together around creative initiatives to engage the many millions of people and help shape a sustainable future for people and planet.

The Sounds Right wins and Cannes Lions’ spotlight on the #SDGs and the increasing focus on social and environmental impact are all steps in the right direction, but there is so much more potential - and need for action.

UN Live and partners are ready to step up and scale up - both Sounds Right and the many other creative, cultural initiatives in the works around the world. We invite partners, investors and cultural players and platforms to join!