Sounds Right: Storytelling to Save the World

Sounds Right presented at ‘Storytelling to Save the World’ on th BBC Panel at COP16 in Cali, Colombia.

The BBC has been at the forefront of nature programming for over 70 years, with much loved David Attenborough classics like Blue Planet and Planet Earth inspiring many a generation to support global and local conservation efforts. Core to the BBC’s approach is finding the right balance between entertainment and education - when they get it right, millions are able to connect with nature, which we believe is the first step to agency in protecting our planet.

Gabriel Smales, Sounds Right’s Programme Director at Museum for the UN, talked about launching NATURE as an official artist, and how people can take action by simply listening to her music by directing royalties to community-led conservation initiatives in some of the world’s most important ecosystems. This type of positive action that meets people where they are - through the music and artists they love. The idea resonated with the panel and audience, particularly amidst significant anxiety and fatigue amidst the worsening biodiversity crisis.