Top 10 Culture for Impact 2025

As we reflect on the year, we are excited to unveil the 10 most inspiring examples of popular culture for impact that have left a mark in our hearts and minds in 2025.

Popular culture is a powerful - yet untapped - way to meet people in their everyday lives. It can expose us to fresh perspectives and make us relate to global challenges in a different light.

Culture for Impact is an annual recognition celebrating cultural initiatives that unleash the power of popular culture to address major societal challenges and inspire positive change. This year, we have once more received incredible nominations for creative efforts that tackle issues such as social justice, climate change, poverty, mental health, and inclusivity.

See the top 10 list 2025 below, and stay tuned over the coming days and weeks as we dive into the stories behind each initiative, and explore how they harness arts and culture to create impact and visions for a positive future.

Alliance for Socially Engaged Arts

Europe

Photo by Andrea Guermani, The Allience for Socially Engaged Arts

The Alliance for Socially Engaged Arts is a collaborative fund that brings together 11 leading European philanthropic foundations to champion the power of socially engaged arts in driving positive social change across Europe. It is committed to fostering greater visibility, securing funding, and influencing policy to ensure socially engaged arts are recognised not just as creative projects, but as essential contributors to civic participation and community resilience. By connecting and elevating organisations and practitioners, and providing them with essential skills and resources, the Alliance works towards a Europe where community engagement and creative collaboration sit at the heart of the arts sector, fostering social progress for all. 

Artlords

Kabul, Afghanistan/Global

Artlords is a movement of public art for social transformation transforming public and digital spaces into platforms for empathy, accountability, and hope. Born amid conflict, Artlords began by turning Kabul's blast walls into murals centering women's rights, dignity, and citizens' voices. Today, working with at-risk artists worldwide,especially Afghan women and girls and artists in the diaspora—the initiative co-creates murals, exhibitions, and digital campaigns that challenge oppression and spark dialogue. The forthcoming Museum of Art for Freedom will preserve threatened stories, incubate new works, and connect audiences to concrete action, proving that art for at-risk artists is not a luxury but a tool for justice.

Domestic Data Streamers - Synthetic Memories

Global (Spain, Brazil, South Africa)

Domestic Streamers - Synthetic Memories is an initiative preserving personal memories at risk of being lost by transforming oral and written descriptions into dream-like visual images using Generative AI. Designed for people experiencing memory loss, displacement, or cultural erasure, the methodology combines cognitive psychology, digital humanities, and ethical AI practices to create "vectors" that support personal well-being, strengthen communities, and safeguard intangible heritage. Across more than 400 participants worldwide, Synthetic Memories has demonstrated impact at three levels: individuals report improved mood and renewed identity; communities preserve cultural artifacts; and researchers find new ethical frameworks for AI in reminiscence therapy and cultural preservation.

Future Female Africa

Africa/Global Diaspora

Future Female Africa is a creative and leadership ecosystem amplifying the agency, innovation, and visibility of women across Africa and its global diaspora. Through platforms like the Afro-Futuristic Convention, AFFRA, and the Push The Red Button campaign, Future Female Africa creates ecosystems where creativity and leadership thrive. This recognition opens doors that often stay closed to women-led cultural initiatives, and helps anchor issues like menstrual health, cultural equity, and creative leadership in spaces that don't always prioritize them. The acknowledgment strengthens the legitimacy of communities whose stories are rarely centered, affirming that cultural work is structural work deserving of long-term partnership and institutional support.

Lintas Batas x Arka Kinari

East Java, Indonesia

Lintas Batas x Arka Kinari is a cultural and ecological foundation strengthening community resilience to climate change through socially engaged art, local food knowledge, and intergenerational learning. Based in Malang and working across coastal and mountain regions of East Java, the initiative convenes artists, youth, researchers, and grassroots communities to reconnect people with land, sea, and ancestral knowledge. Through a floating cultural vessel, Arka Kinari, the foundation activates collective memory, fosters dialogue across cultures, and transforms environmental issues into shared experiences. This recognition affirms that cultural-ecological work rooted in places considered "peripheral" holds global relevance, demonstrating that culture is not merely expressive but an environmental strategy capable of shaping collective behavior.

Priya's Shakti

India/Global

"Priya's Shakti" augmented reality comic book series was created after the horrific gang rape on a bus in New Delhi in 2012. India's first female comic book superhero. Priya, a rape survivor who uses persuasion to motivate change has reached over 26 million readers worldwide, generated 2,000 news stories, and was named "gender equality champion" by UN Women. The comic book shatters taboos around gender-based violence through art, education, and a strong, identifiable female character. Being recognized will help create more female superhero characters and stories from different cultures where gender-based violence is universal, proving that SHEROs across continents are universal.

Sunshine Cinema

Southern Africa (South Africa, Zimbabwe, Mozambique, Eswatini)

Sunshine Cinema is a youth-driven initiative using solar-powered mobile cinema to create connections and inspire change across rural and under-resourced communities. Through a network of trained Sunbox Ambassadors, young people equipped with solar-powered mobile cinema kits—Sunshine Cinema brings African stories to communities, creating accessible spaces for learning, reflection, and collective problem-solving. Screenings focus on issues from climate justice to mental health, paired with facilitated discussions and practical resources. This recognition affirms that the voices emerging from these communities matter on an international stage, supporting the mission by amplifying African grassroots storytellers and helping resource the next generation of media activists.

The HERDS

Global (11 countries: Congo Basin to Arctic Circle)

The HERDS is a work of public art and climate action on an unprecedented scale. Created in 2025 by The Walk Productions, life-sized animal puppets migrated across a 20,000km journey from the Congo Basin to the Arctic Circle. As the animals moved through cities, they embodied the urgent reality of climate and environmental collapse, demonstrating the interconnectedness of humans and nature through a radical new form of protest rooted in beauty and connectivity rather than anger. This recognition validates the importance of cultural and environmental alliances forming vibrant coalitions where every citizen and partner is valued, proving that the seemingly impossible becomes achievable when we work together with generosity, respect for local knowledge, and kindness.

The Surf Conservation Program

Global (Indonesia, Fiji, Costa Rica, Peru, Brazil)

Conservation International's Surf Conservation Partnership brings together one of the world's most passionate ocean communities to protect the coastal ecosystems that make surfing possible. Working with communities, governments, and surf organizations, the program establishes Surf Protected Areas and empowers young people, especially girls, as future ocean leaders. This recognition honors the coastal communities and young people bringing this work to life, reinforcing that culture is a force for life. It amplifies the reach of Surf Protected Areas, strengthens youth leadership programs, and inspires more surfers, governments, and partners to join in protecting coastlines worldwide.

‘Ocean’ powered by Open Planet

Global

Open Planet is an initiative that saw the open-sourcing of thousands of high-quality video clips from the making of Ocean with David Attenborough, a landmark feature documentary produced by Open Planet Studios and Silverback Films. Released in cinemas in May 2025, the film saw record-breaking success before its global release on National Geographic, Disney+ and Hulu. For the first time in production history, individuals and organizations worldwide were empowered with free, world-class footage to create their own ocean stories, told in their voice, to their audience. The combined impact of the film and open-source materials demonstrated the invaluable power of visual storytelling for ocean advocacy and harnessing pop culture for climate change, inspiring everyone to become storytellers for our planet.